Brand
Hunter.io
Subject line
We have another Chrome extension
Use case
Onboard Free UserAbout this email
This email from Hunter Web Services announces a new free Gmail email tracker extension, highlighting its simple, unobtrusive design and key feature of notifying users when recipients open their emails. The structure includes a friendly greeting, an informative body with a product image, a direct call-to-action link to download the tracker, and a casual closing. Tone-wise, it is conversational and encouraging, aiming to engage users by introducing an additional useful tool complementary to their existing products.
Hunter.io journey
Why this works
**Why this works.** The subject line "We have another Chrome extension" signals incremental value to existing free users by positioning this as an addition to what they already use, not a new product to evaluate from scratch. The pattern here is "frame expansions as natural next-steps, not fresh commitments"; you can lift it for any onboarding email where you're converting free users into power users by stacking complementary tools.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
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