Brand
Loom
Subject line
Welcome to Loom Business!
Use case
Onboard Paid UserTags
About this email
This email announces an upgrade to Loom Business for the user's workspace, highlighting new features and increased limits. It features a clear structure with an introductory greeting, a bullet-point list of enhanced capacities and features, a call-to-action link to access the upgraded workspace, and footer links for notification settings and unsubscribing. The tone is friendly and encouraging, aimed at exciting the user about the upgrade and motivating engagement with the new tools.
Loom journey
Why this works
**Why this works.** Loom leads with the plan name ("Loom Business") rather than burying the upgrade announcement in feature descriptions, so users immediately understand what changed and why they're receiving this email. The pattern here is "status shift before capability list"; you can lift it for any paid-tier onboarding email where users need to first orient to their new tier before learning what's unlocked.
