Brand
Loom
Subject line
Welcome to Loom Business!
Use case
Onboard Paid UserTags
About this email
This upgrade notification email from Loom informs the user about their Workspace being upgraded to Loom Business, highlighting the new features and limits such as unlimited video duration, custom branding, and engagement insights. The structure is straightforward, presenting key benefits as bullet points with a direct call-to-action link to access the Workspace. The tone is upbeat and encouraging, designed to excite the user about the enhanced capabilities now available.
Loom journey
Why this works
**Why this works.** The subject line names the product tier, not the upgrade event, so readers immediately understand what they now own rather than focusing on a transaction that already happened. The pattern here is "state the new identity, not the change event"; you can lift it for any paid onboarding email where you want users to adopt the upgraded product mentally before they explore what's different.
