Brand
SurveyMonkey
Subject line
Welcome to your Basic plan
Use case
Onboard Free UserAbout this email
This email serves as a welcome and informational message for new SurveyMonkey users who have signed up for the Basic plan. It outlines the key limitations of the Basic plan, such as usage restrictions on surveys, questions, and responses, and provides links to the Terms of Use, including Europe-specific policies. The tone is formal and informative, focusing on user rights, legal warranties for European Economic Area consumers, and options for account termination, along with directing users to the Help Center for support.
SurveyMonkey journey
Why this works
**Why this works.** The email leads with plan limitations instead of features, which sets accurate expectations upfront and eliminates future support tickets from users hitting guardrails they didn't know existed. The pattern here is "constraints before capabilities"; you can lift it for any free-tier onboarding where users need to understand what they can't do before they start building muscle memory around workarounds.
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