Brand
Loom
Subject line
Loom Business! Welcome to your trial 🔮
Use case
Onboard Free UserAbout this email
This email serves as a welcome message to new Loom users, specifically introducing the recipient to a 14-day free trial of Loom Business through their Digistorms subscription. The structure highlights the benefits of the trial, including unlimited recording length, multiple advanced features like embedded CTA buttons, engagement insights, video uploads, password protection, and customization options. The tone is friendly and encouraging, aimed at motivating users to try out the service, share videos, and consider upgrading to a paid plan.
Loom journey
Why this works
**Why this works.** The subject line leads with the product tier name (Business) followed by the emotional signal of trial activation (Welcome), so new users immediately know they've unlocked premium access rather than just receiving another onboarding email. The pattern here is "status elevation before feature list"; you can lift it for any free trial onboard email where you want users to feel they've crossed into a higher tier and should test premium capabilities first.
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