Brand
MailChimp
Subject line
Say 👋 to SMS, email’s new best friend
Use case
Educate & EngageTags
About this email
This educate & engage email from MailChimp uses the subject line "Say 👋 to SMS, email’s new best friend". Tagged as Usage Expansion, it was sent on June 13, 2024 as part of MailChimp's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
MailChimp journey
Why this works
**Why this works.** The subject line positions SMS as a complement to email (not a replacement), which removes the fear that adopting a new channel means abandoning the old one - a critical blocker for usage expansion in multi-channel tools. The pattern here is "frame new features as force multipliers, not pivots"; you can lift it for any product expansion email where existing users worry adopting a new capability means changing their current workflow.
More from MailChimp
Activate your Mailchimp account
Almost there! Complete your SMS registration today
Connect your tools to help your marketing go further
Discover the new features of your Standard plan
FWD: Sharing the best bits from our conference in Australia
Get Inspired with the talented keynote speakers at Marketing Success Season 2024
More Educate & Engage emails
Browse all Educate & Engage emails →
Create faster: One idea, many styles ⚡
Don’t miss this: Upscale Conf 2025 starts tomorrow
Jonathan, here's your most productive workflow yet—learn how to build it! 🚀
Your front-row seat to creativity—Upscale Conf 2025 is live
🍌 Consistent visuals with Google Nano Banana
(Digistorms) HTTPS page has internal links to HTTP: 1 URL
