Brand
MailChimp
Subject line
Almost there! Complete your SMS registration today
Use case
Educate & EngageAbout this email
This educate & engage email from MailChimp uses the subject line "Almost there! Complete your SMS registration today". Tagged as Feature Usage Nudge, Usage Expansion, it was sent on June 3, 2025 as part of MailChimp's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
MailChimp journey
Why this works
**Why this works.** The subject line "Almost there!" creates artificial proximity to a finish line, making incomplete setup feel like an abandoned task rather than an optional feature, which triggers completion bias in users who hate leaving things unfinished. The pattern here is "name the gap, not the feature"; you can lift it for any feature usage nudge where you want users to finish what they started instead of browse what's available.
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