Brand
Monday
Subject line
Looking to ace monday.com 101? We’ve got you covered
Use case
Win Back Churned UserAbout this email
This email from monday.com encourages users to start using the platform by taking a simple first step, offering access to live and on-demand demos. It then invites users to deepen their engagement with a 7-day free trial to build their workflows with confidence. The structure uses clear sections with strong calls to action, supplemented by visuals and links to download the mobile app, maintaining an encouraging and supportive tone throughout, aimed at motivating users to explore the software gradually and confidently.
Monday journey
Why this works
**Why this works.** The subject line frames re-engagement as skill-building ("ace monday.com 101") rather than platform adoption, so lapsed users feel like they're leveling up, not being sold back into something they already rejected. The pattern here is "reposition the return as progress, not retreat"; you can lift it for any win-back email where you need churned users to see inactivity as a knowledge gap, not a relationship failure.
