Brand
Monday
Subject line
With 200+ templates at your fingertips, run any workflow in minutes
Use case
Win Back Churned UserAbout this email
This email is a promotional and onboarding message from monday.com designed to encourage new users to start using their platform by highlighting ready-made workflow templates. Structurally, it features calls to action linking to free trial signups and template exploration, supported by visuals and trust signals like the number of organizations using the platform. The tone is upbeat, inviting, and supportive, aiming to simplify user adoption and engagement.
Monday journey
Why this works
**Why this works.** The subject line leads with concrete output ("run any workflow in minutes") instead of asking the churned user to learn the product, so it reframes re-engagement as a time-saving shortcut rather than a second attempt at onboarding. The pattern here is "outcome before adoption friction"; you can lift it for any win-back email where lapsed users need permission to return without feeling like they failed the first time.
