Brand
Monday
Subject line
One more week of monday.com, on us
Use case
Win Back Churned UserAbout this email
This email serves as a trial extension notice from monday.com, offering users an additional 7-day free trial period. It is structured with a friendly and encouraging tone, featuring a clear call-to-action to resume the trial, alongside visual elements and links for mobile app downloads. The email also includes standard footer links for managing email preferences and unsubscribing from marketing communications.
Monday journey
Why this works
**Why this works.** The subject line frames the offer as a gift ("on us") rather than a desperate re-engagement plea, which resets the psychological frame from "we're losing you" to "we're giving you more time" - a subtle inversion that makes lapsed users feel valued instead of pressured. The pattern here is "reframe churn as generosity"; you can lift it for any win-back email where you want churned users to see the extension as a benefit, not a last-chance ultimatum.
