Brand
Typeform
Subject line
What do you think of Typeform so far?
Use case
Request FeedbackTags
About this email
This Typeform email invites users to complete a 5-minute survey about their experience after 3 weeks of usage. It offers an incentive of entering a raffle for a $250 voucher as a thank you for their feedback. The email is structured with clear CTAs, including links to the survey, user login, help center, and social media, and maintains a friendly, appreciative tone encouraging user participation and engagement.
Typeform journey
Why this works
**Why this works.** The subject line asks a direct question ("What do you think") instead of announcing the survey, which makes the user feel heard rather than polled, triggering honest responses instead of skip-clicks. The pattern here is "invite opinion, don't demand data"; you can lift it for any post-signup feedback request where you want users to feel like collaborators, not research subjects.
