Hey, here’s what’s new at Typeform

Maren from Typeform

June 26, 2025

Use case

Educate & Engage

Tags

Newsletter Product Education Product Update

About this email

This email from Typeform functions as a detailed product update and community engagement message. It uses a conversational and friendly tone to introduce new features like the email editor, Match quiz mode, audio responses, and integrations. The structure is visually rich and interactive, with various embedded links and images guiding users to learn more, participate in community activities, and provide feedback. It emphasizes personalization and user connection while promoting creative use cases and upcoming events.

Typeform journey

Emails in library 14

Journey span About 2 months

Avg. send gap ~5 days

See all Typeform emails

Why this works

**Why this works.** The subject line removes all feature jargon and leads with "here's what's new" instead of naming specific products, so recipients open because they're curious what changed, not because they already know they want it. The pattern here is "curiosity gap before specificity"; you can lift it for any product update newsletter where you want existing users to discover features they didn't know they needed rather than opt-in to known feature categories.