Brand
Freepik
Subject line
Sure you want to leave us?
Use case
Win Back Churned UserAbout this email
This email serves as a re-engagement message from Freepik, encouraging the recipient to return and continue using their creative platform. It prominently highlights benefits like 7,000 monthly credits, a smooth creative experience, and access to premium templates to entice users. The layout includes multiple images and links to the platform's social media channels, subscription details, and support, using a friendly and motivating tone to inspire creativity and user return.
Freepik journey
Why this works
**Why this works.** The subject line asks a direct question ("Sure you want to leave us?") instead of pitching a discount or feature, which creates cognitive friction that makes churned users pause and reconsider before deleting. The pattern here is "doubt before offer"; you can lift it for any win-back email where you want lapsed users to mentally re-evaluate their cancellation before seeing the incentive to stay.
