Brand
Loom
Subject line
Highlight new product features with Loom
Use case
Onboard Free UserAbout this email
This email from Loom functions as a product update and engagement message, highlighting new features designed to help customers maximize their usage. Its structure includes prominent logo branding, a direct call-to-action to discover how marketing teams use Loom effectively, and a clickable video element to encourage user interaction. The tone is professional yet inviting, aiming to educate users while motivating them to engage more deeply with the product through recording and sharing videos.
Loom journey
Why this works
**Why this works.** The subject line frames new features as a solution to a job the user already wants to do (highlight, share, educate) rather than announcing features exist, so it triggers open rates from users who see immediate relevance to their workflow. The pattern here is "outcome before feature announcement"; you can lift it for any product education email where you want free users to discover capability instead of passively learning about releases.
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