Brand
Figma
Subject line
Jumpstart ideas with FigJam
Use case
Onboard Free UserAbout this email
This email serves as an introduction and promotional guide to FigJam, a complementary tool to Figma designed for collaborative team ideation and planning. Structurally, it is richly visual with multiple calls-to-action linking to various FigJam templates for meetings, brainstorming sessions, and planning tools like visual timelines and org charts, enhanced by AI-powered template generation. The tone is enthusiastic and encouraging, aiming to engage users by highlighting ease of use, collaborative features, and integration with Figma, with strategic CTAs to drive user adoption and exploration.
Figma journey
Why this works
**Why this works.** The subject line names the outcome ("Jumpstart ideas") rather than the product name, so free users see a job they want done instead of another feature to learn; this primes them to click looking for a solution, not information. The pattern here is "outcome-first subject lines in feature onboarding"; you can lift it for any usage expansion email where you want existing users to adopt a complementary product by leading with the benefit they'll feel, not the tool name.
More from Figma
More Onboard Free User emails
Browse all Onboard Free User emails →
(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
