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Figma

May 13, 2024

Use case

Educate & Engage

Tags

Conference Invite IRL Event

About this email

This SaaS marketing email from Figma promotes the Config 2024 conference by highlighting a limited-time 25% discount on tickets and encouraging early reservation. Structured with multiple sections, the email details different tracks in design, development, AI and innovation, design systems, and product creation, each linked to more information. The tone is professional and enthusiastic, aiming to urge recipients to secure tickets and customize their conference experience, supported by visual elements and calls to action throughout.

Figma journey

Emails in library 40

Journey span About 1 year and 6½ months

Avg. send gap ~14 days

See all Figma emails

Why this works

**Why this works.** The subject line opens with scarcity in the native language (French), signaling seats are actively disappearing right now rather than inviting people to "learn more" - this creates urgency rooted in inventory, not hype. The pattern here is "scarcity in the user's language triggers faster decisions"; you can lift it for any conference, course, or event invite where you want to compress deliberation time and move registrations forward.