❗Next steps for your new Standard plan

The Calendly Team

February 20, 2024

Use case

Onboard Paid User

Tags

Webinar Invitation Welcome - Paid Users

About this email

This email is a welcome and onboarding message for users who have subscribed to a Standard plan of a scheduling software. It features a clean, professional structure with clear calls to action including links to a webinar for advanced feature training and user role guidance. The tone is enthusiastic and supportive, aiming to encourage users to explore advanced scheduling features and improve their experience with educational resources.

Calendly journey

Emails in library 55

Journey span About 1 year and 1 month

Avg. send gap ~7 days

See all Calendly emails

Why this works

**Why this works.** The subject line uses an emoji and "Next steps" language instead of "Welcome to Standard" - this frames onboarding as a to-do list, not a celebration, so users feel urgency to complete actions rather than passively receive information. The pattern here is "actionable language over congratulatory language"; you can lift it for any paid user welcome where you need users to activate features before they lose momentum.