Brand
Miro
Subject line
👋 Welcome to Miro!
Use case
Onboard Free UserAbout this email
This onboarding email from Miro encourages new users to create their first board, guiding them from a blank canvas to a finished product. It is structured with clear visual cues and direct calls to action such as starting with shapes and sticky notes, uploading content, using AI features, choosing templates, and accessing tutorials. The tone is welcoming and motivational, aiming to simplify the first steps of using the platform while offering multiple entry points and learning resources.
Miro journey
Why this works
**Why this works.** The email offers five distinct entry points to value (shapes, sticky notes, templates, AI, tutorials) instead of a single "complete your profile" path, so users self-select the action that matches their immediate intent rather than abandoning at a bottleneck. The pattern here is "multiple micro-actions over one macro-ask"; you can lift it for any free trial onboarding where you want to maximize activation by letting users pick their own first win.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
