Brand
Figma
Subject line
Welcome to Figma! Let's get you set up.
Use case
Onboard Free UserAbout this email
This email serves as a welcome and onboarding guide for new Figma users, offering multiple easy ways to get started with the platform. It includes a clear, structured layout with sections for creating files, joining live demos, collaborating with teams, and downloading apps, each supported with prominent links and calls to action. The tone is friendly and encouraging, aiming to engage new users and facilitate their initial experience with Figma's design tools and collaborative features.
Figma journey
Why this works
**Why this works.** Figma organizes the onboarding email around user actions (create a file, join a demo, invite a team) rather than product features, so new users see a clear path forward instead of a feature list they don't yet need. The pattern here is "action-first structure in onboarding emails"; you can lift it for any free trial or signup flow where you want users to complete their first meaningful task within 24 hours instead of abandoning the product.
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