Brand
Buffer
Subject line
Welcome to Buffer 👋
Use case
Onboard Free UserAbout this email
This welcome email from Buffer encourages new users to connect their social media channels such as Instagram, Facebook, Twitter, LinkedIn, TikTok, Google Business Profile, and Pinterest to start scheduling posts. It outlines the benefits of the 14-day free trial, including access to premium features like unlimited scheduled posts, social analytics, and team collaboration tools. The email uses a friendly and motivating tone, complemented with clear calls to action and helpful links to connect social accounts and access support resources.
Buffer journey
Why this works
**Why this works.** The email leads with "connect your social media channels" as the immediate next step rather than explaining Buffer's features, so new users move from activation intent to their first value-generating action in one click. The pattern here is "action before features"; you can lift it for any onboard free user email where the fastest path to core value beats feature education.
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