Brand
Calendly
Subject line
You’re invited: Find the right Calendly plan to hit your revenue goals
Use case
Onboard Free UserAbout this email
This email serves as an invitation to a targeted webinar aimed at sales professionals using Calendly. It highlights key features, use cases, and plan options to help attendees choose a plan that aligns with their 2024 revenue goals. The structure is straightforward, featuring a personalized greeting, compelling call-to-action buttons, and clear event details, all conveyed in an encouraging and professional tone focused on lead conversion and sales empowerment.
Calendly journey
Why this works
**Why this works.** The subject line promises an outcome ("hit your revenue goals") not a feature or event type, so free users open because they see a path to their real problem, not another product pitch. The pattern here is "outcome before invitation"; you can lift it for any onboarding webinar where you want free-tier users to attend by leading with the business result they'll unlock, not the webinar itself.
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(Step 1) Start generating more leads with your forms and landing pages
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