Brand
Buffer
Subject line
Introducing: Streaks 🌱
Mike from Buffer
January 29, 2025
Use case
Announce New FeaturesAbout this email
This email announces a new feature called "streak" from Buffer, designed to encourage users to post weekly and maintain consistent engagement with their audience. The email explains the benefits of the feature, how it works with visuals for easy understanding, and includes multiple call-to-action links directing users to build their streak and schedule posts. The tone is motivating, friendly, and supportive, enhancing user engagement through clear instructions, reminders, and a personal sign-off from a team member.
Buffer journey
Emails in library 29
Journey span About 1 year and 7½ months
Avg. send gap ~21 days
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