Brand
Aircall
Subject line
Jonathan, make the most of your Aircall trial
Use case
Onboard Free UserAbout this email
This is an onboarding and user engagement email from Aircall designed to help users grow with the platform as their team and communication needs evolve. It uses a clear, informative structure with sections on adding team members and phone numbers, building inbound call flows, and utilizing analytics to manage performance. The tone is supportive and encouraging, aimed at motivating new users to explore Aircall's features and maximize their trial experience through direct links to the dashboard and learning resources.
Aircall journey
Why this works
**Why this works.** The subject line uses the recipient's first name plus an action verb ("make the most of") rather than leading with a feature or benefit, which reframes the trial as something the user owns and controls instead of something Aircall is selling. The pattern here is "ownership language in subject lines"; you can lift it for any onboarding email where you want trial users to feel agency over their own success.
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