Brand
SemRush
Subject line
Using AI for marketing? Share your thoughts with us.
Use case
Request FeedbackTags
About this email
This email is a concise and direct survey invitation from Semrush, aimed at gathering user feedback on AI writing tools. It features a clear call-to-action linking to a short, 3-minute survey and emphasizes the incentive of a $10 gift card, delivered via email within five business days. The structure includes branding elements, a polite and engaging tone, callouts regarding limited availability, and footer links to social media and company information.
Why this works
**Why this works.** The subject line frames the survey as a conversation ("share your thoughts") rather than a demand for data, which removes friction for users who feel surveyed-to-death and activates the reciprocity instinct. The pattern here is "invite collaboration, not compliance"; you can lift it for any feedback request or survey where you need honest signal and higher response rates from users fatigued by standard research asks.
