Brand
Aircall
Subject line
What would you do with 13% more time?
Use case
Educate & EngageAbout this email
This email promotes Aircall's phone system with a focus on their new Voicemail Drop feature and enhanced Power Dialer. It highlights efficiency benefits with statistics from Forrester Consulting, details key features to save time for customer-facing teams, and includes multiple call-to-action links for customer engagement. The tone is professional, encouraging, and supportive, emphasizing productivity improvements in a challenging business environment.
Aircall journey
Why this works
**Why this works.** The subject line asks a behavioral question ("What would you do with 13% more time?") rather than naming the feature, forcing readers to imagine personal gain before they know what Aircall sells, which primes them to map the solution to their own pain instead of dismissing it as generic product marketing. The pattern here is "outcome before feature in subject lines"; you can lift it for any inactivity nudge or re-engagement email where you need to remind dormant users why your tool matters to their day-to-day.
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