Brand
Loom
Subject line
You record it, Loom now writes it. 🎥✨📝
Use case
Announce New FeaturesAbout this email
This email promotes Loom's new AI-powered workflows designed to automate the creation of SOPs and other documentation by converting video recordings into structured text formats like Jira or Linear tickets. It features a visually rich layout including logos, hero images, and contextual screenshots that illustrate the use cases. The tone is energetic and forward-looking, emphasizing efficiency and productivity with clear calls to action inviting users to try and buy Loom AI.
Loom journey
Why this works
**Why this works.** The subject line states the outcome users get (documentation written automatically) rather than naming the feature (AI workflows), so it immediately signals time-back instead of asking readers to translate technical specs into personal value. The pattern here is "outcome before mechanism"; you can lift it for any feature announcement email where you want existing users to expand usage instead of scroll past another product update.
