Brand
Loom
Subject line
Your loom is getting a lot of views!
Use case
Celebrate MilestonesAbout this email
This is a user engagement email from Loom encouraging the recipient to continue creating video recordings by highlighting the current number of views their shared video has received. The email suggests popular use cases for recording, such as status updates and feedback sharing, and includes clear call-to-action buttons to record another video immediately. The tone is friendly and motivating, structured with a brief introduction, usage tips, and actionable links, complemented by brand visuals and footer with company information and notification settings link.
Loom journey
Why this works
**Why this works.** Loom leads with the view count (a social proof number) rather than asking the user to record again, so the user feels validated before being asked to create more content. The pattern here is "celebrate the output before requesting the input"; you can lift it for any engagement email where you want users to keep producing or sharing when their previous effort already paid off.
