Brand
Monday
Subject line
Have you automated yet? ⏩
Use case
Onboard Free UserAbout this email
This email from monday.com focuses on promoting workflow automation features to help users save time by automating manual tasks. It is structured with clear sections highlighting benefits such as automated reminders, stakeholder notifications, and pre-built templates, complemented by visually engaging icons. The tone is encouraging and practical, emphasizing immediate action with repeated calls to 'automate now' and offering additional resources and mobile app downloads for user convenience.
Monday journey
Why this works
**Why this works.** The subject line "Have you automated yet?" frames automation as a status-check question users should answer affirmatively, not as a feature to learn about - this makes non-automators feel behind and automators feel validated. The pattern here is "social proof through status questioning"; you can lift it for any feature adoption email where you want free users to perceive the behavior as already-standard among peers.
More from Monday
More Onboard Free User emails
Browse all Onboard Free User emails →
(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
