Brand
Jira
Subject line
⏳You're halfway through your Premium trial
Use case
Educate & EngageAbout this email
This is a trial engagement email from Atlassian aimed at Jira users exploring the Jira Premium plan. The email is structured with a clear call to action to create a first plan using advanced planning features, accompanied by benefits of visibility, alignment, and flexibility in project management. The tone is encouraging and supportive, offering personalized help through a one-on-one session, and it includes professional branding, contact links, and social media icons for further engagement.
Jira journey
Why this works
**Why this works.** The subject line uses time scarcity (halfway through) to create urgency without mentioning the product, forcing the reader to open and discover what trial window is closing. The pattern here is "scarcity before features"; you can lift it for any trial engagement or feature adoption email where you want users to feel the clock ticking before taking the guided action you've prepared.
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