Stock & AI for everyday design

Freepik team

July 15, 2025

Use case

Educate & Engage

Tags

Feature Usage Nudge

About this email

This comprehensive marketing email from Freepik promotes their Premium subscription service, highlighting access to a complete library of vectors, PSD files, icons, videos, templates, mockups, and 3D models. The email uses vibrant, image-rich sections and calls to action that encourage users to explore, create, and directly edit assets using AI-powered tools directly from the platform's detail pages. The tone is professional, encouraging, and focused on empowering creatives with streamlined workflows and advanced editing options, supported by multiple social media follow links at the footer to engage the community further.

Freepik journey

Emails in library 44

Journey span About 7 months

Avg. send gap ~5 days

See all Freepik emails

Why this works

**Why this works.** The subject line pairs a broad category (Stock) with a specific capability (AI) to make the email feel like a product update rather than a sales pitch, which lowers the guard of free-tier users who assume they're learning about a feature they can already access. The pattern here is "bury the upsell in the feature announcement"; you can lift it for any feature usage nudge where you want existing users to discover premium-only capabilities without triggering sales-email fatigue.