Blend illustration and photography

Freepik team

March 3, 2025

Use case

Educate & Engage

Tags

Feature Usage Nudge

About this email

This email promotes Freepik's AI Image Generator focusing on the #illustratedphoto style, which blends photography and illustration for unique artistic visuals. It is structured with bold headlines, multiple links to explore, create, and edit AI-generated images, along with a gallery and user guide to inspire and instruct users. The tone is engaging and creative, encouraging exploration and use of the AI tool while also offering community links and social media connections for further engagement.

Freepik journey

Emails in library 44

Journey span About 7 months

Avg. send gap ~5 days

See all Freepik emails

Why this works

**Why this works.** The subject line names a specific aesthetic outcome (blending two mediums) rather than the feature itself (AI Image Generator), so users open because they want that look, not because they want to learn a tool. The pattern here is "lead with the outcome, not the capability"; you can lift it for any feature usage nudge where you're trying to drive adoption of a new creative or productivity tool by showing users what they'll make, not what they'll use.