Brand
Beehiiv
Subject line
Your trial is almost up
Use case
Onboard Free UserAbout this email
This email serves as a trial expiration reminder for users of a beehiiv SaaS product, highlighting the features that will be lost once the 30-day free trial ends. Structurally, it includes a personal message from the CEO, Tyler Denk, a detailed list of premium features expiring, calls to action linked to upgrade paths, and customer support contact options. The tone is urgent yet appreciative, emphasizing the value beehiiv offers while encouraging users to upgrade to a paid plan to retain benefits.
Beehiiv journey
Why this works
**Why this works.** The subject line "Your trial is almost up" names the consequence (loss of access) rather than the ask (upgrade now), so users open because they feel urgency about what they'll lose, not guilt about a sales pitch. The pattern here is "loss frame over gain frame"; you can lift it for any trial expiration or feature-access email where you want users to upgrade before they lose functionality.
More from Beehiiv
More Onboard Free User emails
Browse all Onboard Free User emails →
(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
