Last Chance: New Calendly features demo + Q&A

Danielle @ Calendly

November 6, 2024

Use case

Educate & Engage

Tags

Content Engagement Webinar Invitation

About this email

This email is a promotional reminder for an upcoming product webinar titled 'What’s New at Calendly: Q3 2024 Feature Update.' It features a personal tone with a greeting and signature from the product marketing manager, focusing on engaging recipients to register for the live event or the recording. The email highlights key features to be demonstrated, includes multiple calls-to-action with registration links, and uses branded images to create visual interest and reinforce the invitation's importance.

Calendly journey

Emails in library 55

Journey span About 1 year and 1 month

Avg. send gap ~7 days

See all Calendly emails

Why this works

**Why this works.** The subject line "Last Chance" creates urgency by naming a closing deadline rather than the feature topic, which forces a faster decision than "Join us for Q3 2024 updates" would trigger. The pattern here is "scarcity before substance"; you can lift it for any webinar or live-event email where you need to compress the consideration window and move fence-sitters from "maybe later" to "register now."