May 14: Get more done with Calendly's extension

Danielle @ Calendly

May 8, 2024

Use case

Educate & Engage

Tags

Content Engagement Webinar Invitation

About this email

This email is an invitation to a live 30-minute webinar showcasing the new features of the Calendly web browser extension, emphasizing improved scheduling, contact management, and real-time meeting booking. The structure includes a friendly personalized greeting, detailed feature highlights, a clear call-to-action button to register for the webinar, and supplementary instructions to download the extension beforehand. The tone is professional yet inviting, aiming to engage users by promising increased productivity and offering additional office hours with Calendly experts for further support.

Calendly journey

Emails in library 55

Journey span About 1 year and 1 month

Avg. send gap ~7 days

See all Calendly emails

Why this works

**Why this works.** The subject line leads with a specific date and outcome ("Get more done") rather than the feature name, so readers immediately perceive time-bound value instead of another product update. The pattern here is "date + benefit before feature"; you can lift it for any webinar or product launch email where you want users to register based on what they'll accomplish, not what they'll learn about.