Brand
Loom
Subject line
Try Loom AI – before prices take off! 🚀
Use case
Educate & EngageAbout this email
This email from Loom serves to inform users about an upcoming price increase while offering a promotional opportunity to try Loom AI's advanced auto-enhance and document auto-drafting features for free a limited number of times. Structured with clear calls to action, visuals of Loom branding and feature icons, and a customer testimonial, the tone is encouraging and supportive, aiming to motivate engagement with the product enhancements before the new pricing takes effect.
Loom journey
Why this works
**Why this works.** The subject line anchors urgency to a concrete event (price increase) rather than abstract scarcity, so existing users feel they're making a rational financial decision, not fleeing artificial FOMO. The pattern here is "tie urgency to a real business event"; you can lift it for any usage expansion email where you want users to adopt new features before a legitimate cost shift.
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