Brand
SemRush
Subject line
The first thing to do with your trial
Use case
Onboard Free UserAbout this email
This email serves as an introductory and educational message for Semrush's Site Audit tool, aimed at website owners and SEO professionals. It is structured with a clear value proposition highlighting key features such as error detection, solutions, and progress tracking. The tone is helpful and encouraging, with practical tips, visual aids, multiple calls to action for starting audits and trials, and additional resources for further learning.
Why this works
**Why this works.** The subject line names the missing action ("the first thing to do") instead of promoting a feature, so trial users know exactly what behavior unlocks value instead of guessing where to start. The pattern here is "prescribe the first move, not the tool"; you can lift it for any onboarding email where users face decision paralysis and need a concrete next step to avoid churn.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
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