Brand
Loom
Subject line
New in Loom: Record and share your videos 60% faster ⚡
Use case
Announce New FeaturesAbout this email
This SaaS email from Loom announces several new features and updates aimed at improving user productivity and engagement for 2024. The structure is segmented into clear sections highlighting AI-driven enhancements for faster sharing, an intuitive transcript-based editor, sales and customer-facing tools, and personalized video capabilities. The tone is enthusiastic and inviting, encouraging users to try new features for free, upgrade plans, and explore integrations, with multiple call-to-action buttons and images to support engagement.
Loom journey
Why this works
**Why this works.** The subject line leads with a specific performance metric (60% faster) paired with a tangible verb (Record and share), so readers immediately understand the personal productivity gain rather than abstract product improvements. The pattern here is "outcome before feature"; you can lift it for any product update email where you want users to skim the subject and decide in two seconds whether their workflow gets measurably faster.
