Our favorite new updates 👀

Figma

October 25, 2024

Use case

Educate & Engage

Tags

Newsletter Product Update

About this email

This email is a comprehensive monthly newsletter from Figma highlighting their October 2024 release notes and product updates. It features a structured layout with sections showcasing new features such as UI3 updates, Code Connect improvements, and a Confluence widget beta. The tone is professional and informative, encouraging user engagement through live event registration and early access opportunities, while also incorporating a personal touch with a user quote and multiple social media links for broader community connection.

Figma journey

Emails in library 40

Journey span About 1 year and 6½ months

Avg. send gap ~14 days

See all Figma emails

Why this works

**Why this works.** The subject line "Our favorite new updates 👀" signals curation and taste-making rather than a feature dump, which primes readers to consume rather than scroll past another changelog. The pattern here is "voice before inventory"; you can lift it for any product newsletter where positioning yourself as a thoughtful filter (not just a loudspeaker) drives higher read-through and feature discovery.