September Release Notes from Figma

Figma

September 26, 2024

Use case

Educate & Engage

Tags

Newsletter Product Update

About this email

This email is a product update newsletter from Figma that highlights new features and improvements released in September 2024. It uses a clean, professional layout with sections introducing each new feature, accompanied by images or icons, brief descriptions, and call-to-action links for users to learn more or try the features. The tone is friendly and informative, encouraging users to engage with the product and invites them to a live event on October 1 for a deeper recap of the updates.

Figma journey

Emails in library 40

Journey span About 1 year and 6½ months

Avg. send gap ~14 days

See all Figma emails

Why this works

**Why this works.** Figma timestamps the release notes to a specific month and packages updates as a scheduled newsletter (not a surprise blast), so subscribers expect and open these emails as reliable product intelligence rather than promotional noise. The pattern here is "predictable cadence over surprise frequency"; you can lift it for any product update or changelog email where you want users to actively look forward to the next send instead of tune out recurring announcements.