Brand
Figma
Subject line
Make it (Frame) work
Use case
Educate & EngageAbout this email
This email from Figma serves as a product update newsletter aimed at informing users about the latest features and improvements, primarily targeting design and development teams. It starts with a personalized greeting, followed by announcements of new functionalities like Code Connect and typography variables, using concise sections with descriptive headings and call-to-action links for further learning or event registration. The tone is professional and encouraging, designed to engage users with educational resources, upcoming events, and invitation to adopt new tools within the Figma design platform.
Figma journey
Why this works
**Why this works.** The subject line "Make it (Frame) work" uses a pop culture callback (Friends reference) to make a product feature announcement feel like insider humor rather than corporate news, which triggers opens from users who'd otherwise skip another "new feature" email. The pattern here is "borrowed cultural moment instead of feature name"; you can lift it for any product update newsletter where you want engaged users to actually read instead of delete.
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