Brand
Loom
Subject line
📸 NEW: Loom’s free screenshot tool
Use case
Announce New FeaturesTags
About this email
This marketing email from Loom introduces users to their new enhanced screenshot tool, highlighting its key features such as unlimited screenshots, easy sharing via links, custom annotations, and multi-platform access. The structure includes a branded header, a brief product overview, a short demo GIF, and a bullet-point list explaining benefits, all supported by several calls-to-action inviting recipients to learn more or try the tool for free. The tone is enthusiastic and user-focused, aiming to clearly convey product value and encourage adoption.
Loom journey
Why this works
**Why this works.** The subject line leads with the emoji and "NEW" before naming the feature, signaling that this is an expansion of Loom's existing product rather than a separate tool, so existing users recognize it as native capability instead of a third-party add-on. The pattern here is "contextualize the novelty within the existing product"; you can lift it for any feature announcement email where you want to prevent confusion between new tools and suite expansion.
