Brand
Figma
Subject line
New Figma feature drops, just for you
Use case
Announce New FeaturesAbout this email
This email serves as a comprehensive product update from Figma, detailing new features and improvements such as the official release of Figma Slides, enhanced annotation tools, and workflow tidying functionalities. It is structured with clear section headings linking to more detailed web pages and livestream replays, combining a promotional tone with informative content. The tone is professional and enthusiastic, aiming to engage users with both practical information and invitations to virtual and in-person events.
Figma journey
Why this works
**Why this works.** The subject line "just for you" creates false scarcity and personalization without requiring segmentation, making every recipient feel selected rather than mass-emailed, which lifts open rates on feature announcements where users otherwise assume the update is generic. The pattern here is "belonging before features"; you can lift it for any product update email where you want users to feel like insiders first and feature consumers second.
