Brand
Buffer
Subject line
Instagram personal profiles are here ✨
Mike from Buffer
November 21, 2024
Use case
Announce New FeaturesTags
About this email
This email announces a new feature allowing users to connect personal Instagram profiles to Buffer for scheduling posts via mobile reminders. The email is visually structured with the Buffer logo, an introductory banner image, clear step-by-step instructions, and multiple call-to-action buttons linking to the Buffer platform and mobile app downloads. The tone is friendly and encouraging, employing direct language and including helpful links to support resources and social media channels, enhancing user engagement and ease of onboarding to this new feature.
Buffer journey
Emails in library 29
Journey span About 1 year and 7½ months
Avg. send gap ~21 days
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