Brand
Buffer
Subject line
NEW: Post engagement data for LinkedIn Profiles is here!
Use case
Announce New FeaturesAbout this email
This email announces a new feature in Buffer that allows users to track LinkedIn profile engagement including likes and comments on posts. The email is structured with a clear headline, a brief explanation of the feature, a call-to-action button to add the LinkedIn profile to the user's social stack, and a personal sign-off from a team member. It uses a friendly, upbeat tone and includes visual elements such as product screenshots and a photo of the sender to enhance engagement.
Buffer journey
Why this works
**Why this works.** The subject line leads with "NEW:" and names the specific output (engagement data), not the feature itself, so readers immediately understand what problem gets solved rather than learning about another product checkbox. The pattern here is "lead with the outcome, not the mechanism"; you can lift it for any product update email where you want existing users to actually try the new capability instead of assuming they know what it does.
