Brand
Buffer
Subject line
📊 LinkedIn Analytics just got personal
Use case
Announce New FeaturesTags
About this email
This email from Buffer serves to introduce and promote a new feature: LinkedIn Profile Analytics. It contains a clear explanation of the feature's benefits, such as tracking post performance and audience engagement, and direct links to access the feature. The structure is straightforward and professional, combining informative content with visual elements and personal touches like the sender's photo and signature, maintaining an encouraging and helpful tone.
Buffer journey
Why this works
**Why this works.** The subject line "just got personal" reframes a product update as a user benefit (customization, relevance) rather than announcing the feature itself, so readers open expecting something built *for them* not *about the product*. The pattern here is "benefit language in announcement subjects"; you can lift it for any new feature email where you want users to open by feeling seen instead of pitched to.
