Brand
Buffer
Subject line
Introducing more publishing options for Instagram
Mike from Buffer
April 3, 2024
Use case
Announce New FeaturesAbout this email
This email from Buffer introduces a new feature called "Notify Me" that allows users to add music, stickers, and other effects to their Instagram posts by receiving a mobile notification to finish posting natively on Instagram. Structured with a friendly greeting, feature explanation, visual aids (images and GIFs), personal sign-off from Mike, and multiple helpful links, the tone is supportive and encouraging. The email also includes clear calls to action, subscription management options, and social media links to maintain engagement.
Buffer journey
Emails in library 29
Journey span About 1 year and 7½ months
Avg. send gap ~21 days
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