Brand
Buffer
Subject line
New in Buffer: Instagram Grid Preview
Use case
Announce New FeaturesAbout this email
This email promotes Buffer's new Instagram Grid Preview feature, enabling users to preview their scheduled posts in a grid format for better aesthetic planning. It is structured with an engaging introduction, visual examples, a clear call-to-action button, and practical tips, ending with helpful links and subscription management options. The tone is friendly, encouraging, and informative, designed to excite users about the new functionality and ease of use.
Buffer journey
Why this works
**Why this works.** The subject line names the tangible outcome users want (preview their grid) rather than the feature itself (new preview tool), so subscribers open because they immediately see how this solves their workflow problem. The pattern here is "lead with the job to be done, not the feature name"; you can lift it for any product update email where users care about what they can accomplish, not what you built.
