Brand
Dropbox
Subject line
Your plan includes these free features!
Use case
Win Back Churned UserTags
About this email
This email from Dropbox functions as a feature update and engagement reminder, inviting users to explore new or lesser-known features included in their plan. Structurally, it uses a clean layout with a branded header, feature highlights in bullet points, and visually distinct links to encourage interaction, including a prominent magic link for easy access. The tone is friendly, informative, and promotional, aimed at encouraging users to re-engage and utilize Dropbox's capabilities more fully.
Dropbox journey
Why this works
**Why this works.** The subject line reframes inactivity as opportunity ("includes these free features") rather than loss, so lapsed users see value they already own instead of feeling guilty about abandonment. The pattern here is "remind them what they're already paying for"; you can lift it for any win-back email where the user has active entitlements but low engagement.
