Brand
SemRush
Subject line
Find keyword magic in minutes
Use case
Onboard Free UserAbout this email
This email aims to educate users on discovering high-intent, low-competition keywords using Semrush's keyword tools. It features a mix of instructional content and promotional links, encouraging users to use Keyword Overview and Keyword Magic Tool to find valuable keywords. The tone is encouraging and professional, with clear calls to action, visual branding, and strategic tips for keyword research improvement.
Why this works
**Why this works.** The subject line promises an outcome ("keyword magic in minutes") rather than naming a feature, so free users open because they want the result, not because they're curious about a tool. The pattern here is "outcome before feature names"; you can lift it for any onboarding email where you want free users to take their first action inside your product instead of scrolling past another feature announcement.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
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