Brand
Paypal
Subject line
Pay in 3 now available in PayPal Checkout
Use case
Educate & EngageTags
About this email
This educate & engage email from Paypal uses the subject line "Pay in 3 now available in PayPal Checkout". Tagged as Feature Usage Nudge, it was sent on August 18, 2024 as part of Paypal's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
Paypal journey
Why this works
**Why this works.** The subject line leads with availability status ("now available") rather than the feature name, which creates urgency and positions this as a time-sensitive unlock rather than a routine product tutorial. The pattern here is "announce the gate opening, not the room"; you can lift it for any feature usage nudge where you want merchants or users to recognize they've gained access to something previously unavailable and act on that window.
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